John Fluevog

People | January 10, 2013

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John Fluevog

John Fluevog is one of the fashion footwear industry’s leading lights. Born in Vancouver, Canada, he took his first steps into the footwear world when he began working at Sheppard’s Shoes in his home town and it was here that he met Peter Fox. The pair later opened their own shoe store, Fox and Fluevog, and John Fluevog began to produce his own footwear designs. The Fluevog and Fox partnership lasted for ten years. When Peter Fox left to open his own store in New York in 1980, John Fluevog took over the company and expanded it. By the 1990s, he had four stores in the U.S.A., in addition to his Vancouver store, and his shoes and boots were beginning to attract attention from the fashion press and celebrities.

John Fluevog’s shoes are renowned for their distinctive styles. Many of his designs feature engraved messages on the soles – his famous ‘Angel’ shoes and boots are engraved with the phrase ‘Resists alkali, water, acid, fatigue and Satan’. The pull tabs on John Fluevog shoes feature the letters DDFT, standing for ‘Don’t Delay Fluevog Today’.John Fluevog is known for his ‘green philosophy’. The soles of his ‘Angel’ shoes and boots are made from hevea milk and are 100 percent biodegradable and, in recent years, John Fluevog has designed footwear made from veggie-tanned leather and vegan materials. He also used reclaimed wood and other recycled materials to furnish his design office in Gastown, Vancouver.Over the years, John Fluevog has collaborated with Race Face Bikes to produce a shoe for cyclists, with Ride Snowboards to produce a snowboarding boot and with Courtney Taylor-Taylor from The Dandy Warhols to produce an English-style riding boot. He was also inspired by Perry Farrell from ‘Jane’s Addiction’ to design a high-heeled boot for men.

John Fluevog also runs an Open Source Footwear site, where anyone can submit shoe design ideas. Any shoes or boots that Fluevog makes using submitted designs are named after their creators.

Famous John Fluevog fans – or ‘Fluevogers’ – include Robert Altman, Amanda Palmer and Whoopi Goldberg.

Photo by Skampy

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