Berlin Fashion Week is an internationally important fair bringing together over 150 fashion designers, both emerging and well-established, to display their best works or latest collection.
While not one of the big three: London, New York or Paris, Berlin Fashion Week is vitally important for the less-classical clothing designers; those just starting out or those who do not cater for the traditional elegantly-attired lady. An excellent example of this can be found at Templehof Airport, which is the trendy venue for cutting-edge street- and urban-wear; not something seen on the traditional catwalks, but essential for the buyers who cater for the younger, edgier market.
Berlin Fashion Week essentially takes over the whole city, popping up in over 50 venues scattered throughout the town, each featuring different exhibitions and displays, designed to showcase the best of alternative fashion.
The next Berlin Fashion Week will take place from the 15th January to the 20th January 2013, and will feature, as well as the many fashion designers and their works, the music of a fresh young band; We Are Alaska, a quartet from Hamburg who have been performing together since 2011 and who will release their first album to coincide with Berlin Fashion Week, a unique opportunity to experience their sound while admiring top of the range fashion.
Berlin Fashion Week is strongly supported by the government and local council of Berlin; Berlin Partner GmbH have worked in unison with the Berlin Senate government and the Department for Economics, Technology and Research lend their admiration for this event which has recognisably helped to put Berlin on the map for the fashion world. There can be no doubt that in the current economic climate every advantage must be played and Berlin Fashion Week is known to boost the local economy by bringing together local media, designers, buyers, trade experts and of course simple fashion enthusiasts. Many of the events are open to the public and welcome non-trade visitors, providing an absolutely wonderful opportunity to open a novice’s eyes to the idea of a career in fashion.
Photo by Petra Fantozzi Photography